Marketing strategy & policy
We provide advice on market position, branding, products, competitors and customers. Marketing strategy and policy are crucial for differentiating products in over-crowded sectors as more products come to market. We can help to assess brands, costs and sales forecasts using models of different channels of distribution, pricing policy, export markets etc. A second opinion can be very useful in reviewing internal ideas and marketing campaigns. Our creativity helped a marine company move upmarket and expand into dozens of new product areas. Also we delivered a detailed niche-market survey demanded by another client within a week!
Sales & marketing procedures manuals
Our document templates and services can help to produce a sales and procedures manual quickly. We prepare call centre scripts, volume discounts, sales aids, customer complaint procedures, bid procedures, CRM - Customer Relationship Management specifications, customer entertainment policy, sales staff expense policy, front office sales procedures & controls, credit checks for new customers etc.
Sales management
A programme to assist in motivating sales and business development executives to increase sales performance. We think sales & marketing teams could be much more effective if they were professionally managed and received professional sales training and mentoring. Also personal recognition and "soft" accolades are as important as monetary rewards. Investment payback can be up to 40-50% by using our management leadership techniques.
Sales training
We prepare tailored and packaged training courses. A tailored course might cover basic salesmanship, personal grooming, territory management, closing techniques, handling objections, telephoning to gain appointments and sales presentations. We also train business development and sales staff in psychological techniques to analyse customers and respond appropriately to each customer according to their personality traits. People can also be trained to harness their untapped potential and creativity which lies dormant within. Staff can be trained to increase their self-esteem and their sales performance by using their natural talents.
We provide advice on market position, branding, products, competitors and customers. Marketing strategy and policy are crucial for differentiating products in over-
Sales & marketing procedures manuals
Our document templates and services can help to produce a sales and procedures manual quickly. We prepare call centre scripts, volume discounts, sales aids, customer complaint procedures, bid procedures, CRM -
Sales management
A programme to assist in motivating sales and business development executives to increase sales performance. We think sales & marketing teams could be much more effective if they were professionally managed and received professional sales training and mentoring. Also personal recognition and "soft" accolades are as important as monetary rewards. Investment payback can be up to 40-
Sales training
We prepare tailored and packaged training courses. A tailored course might cover basic salesmanship, personal grooming, territory management, closing techniques, handling objections, telephoning to gain appointments and sales presentations. We also train business development and sales staff in psychological techniques to analyse customers and respond appropriately to each customer according to their personality traits. People can also be trained to harness their untapped potential and creativity which lies dormant within. Staff can be trained to increase their self-
SALES & MARKETING COACHING
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